UI/UX for Web
My friend Bryan Holladay gave me great advice starting out on the Great Web Overhaul of 2020:
“Think of it like a franchise,” he said. “When I look at your site, I need to know that there’s a building I can walk into and get medical care, no matter if I have insurance or not.”
When I worked for 7Health, a Direct Primary Care clinic in Frisco, TX, I decided to overhaul their website. Their business model was as compelling as it was compassionate: low-cost medical care for a monthly fee, regardless of any pre-existing conditions.
“You should be telling people, ‘No insurance? No problem.’”
So I got to work.
I built every page to reach busy people:
I switched the URL from .net to .care
I arranged for professional photos of the staff and clinic
I optimized SEO and added CTAs and quick-text and call buttons for the entire site, then tied them into the existing phone system
I set up texting within our business phone plan (an extremely popular option with patients 20-45 years old)
I connected Facebook/Instagram Messenger to our social media accounts and directly to our website
I set up messaging in our Google Business account
I updated our Google Maps listing to include updated photos of the clinic and a click-to-call button
I built landing pages in Wordpress for potential 7Health patients and prospective physician partners and monitored engagement
I built a lead sheet of independent practitioners across Dallas/Fort Worth by cross-checking across multiple data sources
